Brand merchants can strengthen

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The combination can help brand merchants and retailers gain incremental growth. Compared with e-commerce platforms, offline stores have irreplaceable value in terms of building consumer trust, space experience, tasting experience, and after-sales service. Under the new pattern of multilateral competition in the e-commerce industry, offline stores rely on the instant retail model established by e-commerce platforms. "localized" operations based on location marketing and continuously improve the offline "visibility" of


major regions. While enhancing brand influence, we will continue to obtain consumers' online data and establish more effective online and offline "two-way interactive" relationships to increase consumer intimacy. And together with the e-commerce platform, we will Malaysia Phone Number Data innovate marketing methods and develop new categories and products by creating more segmented consumption scenarios anytime and anywhere (such as late at night, self-driving, camping, etc.) . Online and offline collaboration has become an important part that cannot be ignored in the





construction of multi-platform and multi-mode channels for brand merchants. On the one hand, brand merchants can strengthen the operating capabilities of online flagship stores; on the other hand, they can consider using reliable and large-scale offline dealers and physical stores to strengthen operations on real-time retail platforms, and establish corresponding incentive mechanisms to enhance online and offline sales. Improve the efficiency of coordinated development and reduce the difficulty of online operations for dealers and physical stores.