Douyin’s market share of catering group

Sultanamow02

More topics in the industry were about the competition between Douyin and Meituan. Ali’s local life has always been on the edge of the topic. This stems from the threat of Alibaba’s local business gradually declining.As a new force,  buying has exceeded word-of-mouth. The more important reason why Douyin is able to overtake others is that it cuts through new content carriers such as short videos and live broadcasts, and impresses some users with interest-based recommendations.Douyin's entry into local business with an asset-light model is not enough to threaten Meituan's dominance in the group buying and food delivery markets.[size=14.6667px]


But it does not deny that Douyin can stimulate more potential consumer demand through new gameplay.Douyin's differentiated competition method is also the most prominent shortcoming of Alibaba's local bus Iceland Phone Number iness. The "home-to-store" strategy formed by Ele.me + word-of-mouth is like copy and paste for Meituan, both in terms of user volume and contract fulfillment capabilities. If it is not as good as Meituan, how can it compete head-on?In today’s Alibaba local life camp.





Tre only one that still has a certain competitive advantage is the Ele.me rider team. As a heavy asset layout, the distribution team cannot be easily subverted by Internet players relying on traffic.In August last year, Ele.me and Douyin jointly announced a cooperation. Both parties stated that they will work together to explore new scenarios for upgrading local life services, deeply connect merchants and consumers through high-quality content, rich products and efficient logistics and distribution, and bring "see now, click now, get there now" in the video era.