Promotion of a hotel or motel on the Internet

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There are many Internet marketing strategies, as well as high competition among hotels, so you can’t expect to get to the TOP of search results right away, but it’s also worth working on. The starting stage is creating a website, optimizing it and promoting it in search engines. Then you connect advertising in search engines, setting up contextual advertising, launching pages in social networks, sending out emails, registering online with travel aggregators and much more. Each method has its positive and negative sides, which are worth considering and focusing on those that will bring you maximum profit. “Hotel content writing service Promotion” is an article that will tell you about current and effective methods of attracting a flow of visitors, because the higher the return on investment in advertising, the better the marketing strategy is evaluated.



Online presence begins with the creation of a hotel website, development of a clear interface with a description of the room stock, business services, additional accommodation options and much more with well-thought-out functionality, the possibility of preliminary booking at the hotel, photo and/or video presentation. It is important that the site is user-friendly and informative. At the same time, more and more guests prefer to view information on smartphones: it is worth adapting the site for mobile devices.

SEO Search Engine Optimization and Search Engine Marketing
SEO search engine optimization and search engine marketing of the hotel website

SEO Search Engine Optimization and Search Engine Marketing

Even the best design does not guarantee that from now on guests will start finding you through a search engine. Yes, search engine bots will start visiting your site, indexing its pages and making it searchable, but on which page in the search will you appear? If people do not find you, they will most likely book a room with your competitor. Therefore, use search engine optimization and other methods of hotel promotion to improve the ranking of the site.

To do this, you need to create a semantic core of the site - determine the keywords that your visitor will use to search for you in the search engine. Then optimize text, photo and video content for search queries. Remember, maintaining the relevance of information, relevance to search queries, updating content and supplementation are extremely important for your SEO ranking.

Professional SEO will help you rise to the TOP of search results, increase the visibility of your website, but due to the high competition in the industry, it is definitely worth using additional methods of promoting your hotel .

Work on maintaining the relevance of information on the site must be carried out on a permanent basis, because all methods used in Internet marketing will lead visitors to your site.

Travel Aggregators for Hotels
So, tourist aggregators (TA) - what can they give to your hotel? They are simultaneously search engines for hotels of specified criteria, with the ability to leave or read reviews and a ranking system by various parameters, some aggregators provide the ability to book a room.

For example, hotelscombined.com, agoda.com, Booking.com, hotellook.ru, trivago.ru, planetofhotels.com and others.