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Automated bidding has advanced dramatically these days with machine learning improvements. It’s now more of a teenager than a toddler. Able to do a great job 24/7 but occasionally derail and do wildly weird things. matter. But in general automatic bidding is usually better than manual CPC if there is enough data. The thing to understand is that automated bidding is about to become mandatory. You don't really have a choice of whether to use it anymore or not, and it's likely to be gone soon. What doesn't want you to manage your own bids is now an algorithm-based system with machine learning at its core. You destroy machine learning when you set your own bids.
From Google's perspective it's like renting a Ferrari and driving it manually in gear. So what conversion tracking do you need to do. All of the automated bidding strategies rely on conversion data to guide bid adjustments. If you don't have accurate conversion data in your account you need to photo retouching fix it immediately. If you don't have a lot of conversions at least once per week per campaign, you may want to track actions with higher conversion volumes as conversions. For example instead of measuring purchases try to measure clicks to add to cart. If your conversion volume is still low check your click conversion window Google attributes conversions to the lookback period for keywords.
The default window is days but you can extend it up to days. In general the conversion window should match your sales cycle. Google claims that automation works without conversions but we seriously doubt that. Remember teenagers need data points to guide you as much conversion data as possible. Each conversion tells the algorithm the typical characteristics of the converter so they can optimize bids in real time based on these signals. bidding strategy. For eCommerce stores it's usually best to use bids that you set a target ROAS for. If you're running a niche with low daily searches I would choose to maximize conversion value.
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發表於 2023-10-10 16:37:16