Ads report and include the conversion rate

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You can get more insight into results by following these steps: Start by running a Google  revenue, number of conversions and average CPC at the keyword level. Make sure you only print exact keywords over a period of at least three months (depending on the amount of data). Sort the search terms based on sales. Map the current organic clicks, impressions, position and monthly search volume of these Google Ads search terms. Then group search terms.

Create groups that have the same intent and should rank for the same organic page. Prioritize the organic optimization based on volume, current position and potency. Prioritize organic pages that are already getting a decent amount of traffic, but still have room for organic photo editor growth. Also check whether there is already a correct landing page for these groups. Another useful way to prioritize optimizations is to create a separate segment in Google Analytics for organic traffic and Google Ads traffic.



This allows you to make the turnover transparent per channel at page level. Is the revenue from advertising above average and is the organic revenue lagging behind Then it is even more interesting to improve the organic findability of this page. Also read: 3 unorthodox methods to grow your Google Ads account 2. Expand campaign with Google Search Console data With Google Search Console it is possible to see through which organic search terms users have reached the website.