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What is Schema.org Structured data in SEO Aleksandra

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發表於 2024-2-20 13:43:26 | 顯示全部樓層 |閱讀模式
Konarska Aleksandra Konarska / September 1, 2022 Schema structured data - what is it and how does it affect SEO? Google's task is to constantly catalog billions of information on the Internet in such a way that it is as useful as possible to its users. Robots scan pages based primarily on text content. It turns out that it is possible to make their work easier. This involves marking certain page elements using structured data . Thanks to this solution, Google robots will better understand the content of the website and will not have to wonder how to use the content. Importantly, information contained in structured data may also be displayed by algorithms in search results.

Table of contents hide 1 What is structured data? – what is it and why was it created? 3 Types of structured data 4 How to add structured data to a page? 5 Structured data and Open Graph 6 Structured data in SEO – why are tags so important? 7 The future of rich snippets Email Data in SEO for businesses What exactly is structured data and does it have a real impact on positioning results? What is Schema.org ? Finally: how to implement structured data to help robots read the page content? We will try to answer all these questions in today's article. Find out why you should learn the secrets of structured data.



We invite you to read! What is structured data? Structured data, also known as structured data, are tags, most often in the form of HTML code, that describe the types of content on a page. Thanks to them, search engine algorithms are able to understand not only the content, but also the meaning of the information posted . Structured data also allows you to display the so-called rich snippets in search results . Below we have combined two search results for the same query regarding iPhone 13 pro. The first one does not have rich snippets: Example without structured data And the second one has structured data implemented: Structured data example The second result contains rich snippets in the form of technical properties, opinion stars, photo, price and stock status of the product.


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