That way you can create content that

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product or service to search, see how they search, and ask them what they like and dislike about existing content that is already ranked. , how good can your content strategy be  better answers people's questions. To his surprise, Will noticed that people often skipped the top-ranked search results. Your page may rank in the top 5, but that doesn't mean people will click on it. For example, someone looking for recent reports might skip to titles that cite the year. In the example below, searchers who skipped to the bottom link were rendered in blue text containing "2016." This is the kind of information you need when creating title tags for your content, and you can get it when you're sitting down with people. content-title-tag Marketers can waste a lot of effort chasing rankings and ultimately fail to deliver clicks.


It is better to follow the understanding of the person doing the clicking by sitting next to you and opening your ears. Curated, relevant content: Does your content answer searchers' questions Let Google tell you what people want Search engines are good at  Special Database understanding what content people want and what content disappoints them. Good news for digital marketers Search engines lay out much of what they learn for everyone to see. Our job is to know what we're looking at. "I'm showing you what's staring you in the face," Will says, "what you were blind to." According to WilReynolds, search engines lay out much of what they learn for everyone to see. SEOClick to Tweet Here are some of the ways search engines reveal valuable information that allows you to discover what people want. Discover the types of content people usually search for For example, Google often displays a set of related information in its results screen based on what people predictably search for in a particular topic. When Will searched for surfing information on North Carolina's Outer Banks, these were the results:






The five red circles represent five types of information that Google knows most people find valuable. type-content-people-typical-search If you're putting together your own content on the Outer Banks, you'll want to know what content people have voted for in the past. Search engines know – and leave that knowledge in plain sight. These are the things people want when they want to take a surf trip on the Outer Banks. I look into people's faces. The data is there. Google's predictions stare at you every day, and 99 of content marketers don't change a single thing based on this. Are you among that 99 Hand-picked relevant content: Why is user intent so important for SEO Discover the questions people are asking Certain search phrases will bring up Google results that include a section called "People Also Ask." It doesn't get any closer to mind reading than this. For example: search phrase When people click through to your website, you want them to find answers to their many questions. For one thing, if a visitor returns to Google immediately, the algorithm may decide that they are not happy with your