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Having good netlinking is therefore important but be careful. A lot of link building strategies can backfire, causing more harm than good to your website's ranking. If you want to improve your SEO in the long term, you absolutely must avoid some very outdated tactics. Risky techniques Link building used to mean putting links on as many external pages as possible, often through purchasing and sponsored links. Since the deployment of Google's new algorithms, these tactics have become a high-risk SEO strategy. With a poor quality linking strategy you risk a penalty and even find yourself completely banned from Google search results.
Below are some glaring examples of bad netlinking: Over-optimize anchor texts. of the Chinese Singapore Phone Number List site. Buy links in large quantities. Exchange links. Use automated programs to get links in bulk. Do poor quality and off-topic guest blogging. Having links on sites that have no real content or are spammy. Add articles to link directories. Write comments on blogs or forums when your only goal is to leave a link in the comment. Create links to the home page only Make sure you get links to different pages on your site and not just your home page.
If your inbound links point exclusively or mainly to your home page, your linking could be considered spammy by search engines. Of course, if a website writes about your brand, a link to your homepage is appropriate. But if a website writes about your company's products or news, they will normally point to your product pages, news pages or blog posts. Make sure your link building strategy closely resembles the natural way people link to a website. Additional benefit: A link to a more specific page will likely lead to better conversion on your site! Also read: Creation and optimization of content: texts, visuals, enriched pages and shop So work on obtaining links to your important service or product pages or any other page relevant to conversion.
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