Michal Pachnik Ecommerce Director at CCC Group one of the largest footwear brands in Europe. “Images are more important to today's customers than keywords or filters” said in an interview with the author of the Think With Google blog. “We've found that consumers who use visual search are more likely to add products to their cart. and purchase more than those who used traditional keyword searches.” Pachnik also said that the CCC group's conversion rate was four times higher than those using traditional keyword searches. Since the advent of visual search engines Google and Pinterest have had similar success.
As detailed on Pinterest by news site Modern Retail there were three times as ma Job Seekers Phone Numbers List ny visual searches using the Pinterest Lens in than last year. Dan Lurie Head of Pinner Product at Pinterest told Modern Retail “People on Pinterest are more likely to Spend more purchasing decisions per week and spend twice as much per month than people on other platforms.” As long as search engines exist These are the foundations of the shopping experience. Visual search will be the next generation of evolution. This is because companies like CCC Group and Pinterest have seen great success using visual search.
Which makes the power of an imagedriven approach to the shopping experience quite clear. which can be explained more clearly in the following points. Visual Search and product discovery For many people It is not easy to accurately describe what they are looking for. But images can effectively convey the characteristics of every product in full descriptive detail. Allowing customers to search for products with existing images can definitely improve product discovery. Instead of sifting through countless search results Customers will quickly receive the closest offer available for sale. Visual Search and increased conversions Visual search shortens the consumer path to purchase.they are actually displaying images of the item you want to purchase.
發表於 2024-3-12 13:46:10
