Direct Marketing is a strategic vision of marketing

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These strategies are achieved thanks to personalized products and differentiated messages. Big data and the ability to measure with exponential power compared to traditional media is what has unleashed the entire revolution in the marketing and advertising industry. For example, thanks to Big Data in Digital Marketing, there are applications like Netflix or Amazon that always know what they have to recommend to us. Or thanks to email marketing and the traceability of the " Customer Journey " we can track potential customers to re-impact them with remarketing or retargeting . MASTER IN DIGITAL MARKETING Learn from the best professionals Discover it here.


Direct and Interactive Marketing the precursor of digital marketing «The most ID Number List knowledgeable say that direct marketing is that form of marketing whose objective is to seek answers and establish lasting and mutually beneficial relationships with the client . » that uses all available means of communication and advertising. The goal is to identify prospects and foster response and relationships between the company and the customer. In this way, we approach what we define as Digital Marketing. In fact, Direct Marketing found a great ally on the Internet, reaching its peak with new technologies . Without a doubt, this was the starting point for the development of digital marketing. Also, the ability to measure and the possibility of creating personalized services tailored to the client but at a low cost.





Advantages of Digital Marketing Due to the characteristics that the Internet brings to Digital Marketing , we can clearly attribute the following advantages Global Once your product is positioned on the Internet, anyone from anywhere in the world will be able to access it. Interactive  The Internet is a two-way communication channel, therefore Digital Marketing is as well. In this way, Now, they are collected immediately by monitoring the actions that the user performs directly on the internet. It allows obtaining personal, preference and usability data that, analyzed and managed properly, allows the creation of more efficient actions. Hyper Segmentable Thanks to the large amount of information collected about Internet users, it is possible to diversify marketing actions much more. We can aim for increasingly more profiled and defined objectives.