When Should You Do This Type of Analysis

Noyonhasan1

Consistent monitoring and improvement of your SEO is an important part of creating an SEO strategy that works. SEO can’t be set and then forgotten, it needs to be a consistent, moving part of your digital marketing strategies. Regular analysis of your SEO rankings, keywords, and content helps you match search engine algorithm updates and the behavior of other competitors. However, a full SEO competitive analysis doesn’t need to be run daily, or even weekly or monthly. While some level of competitive analysis should be a part of your regular SEO maintenance, there are a few occasions when you might want to run a full analysis including.

When major search algorithm updates occur. If you notice sudden drops in your rankings. When planning key content pieces or new content categories. After long periods of stagnation where you aren’t rising or dropping in rankings. When adding new ICTP Conference 2017 pages to your website. When completing any brand shifts or overhauls. Steps to Complete an SEO Competitive Analysis Now that you understand the what, why, and when of SEO competitive analysis, let’s take a look at the steps you need to take to complete your analysis.




While there are many different strategies that you can apply to your SEO competitive analysis, there are seven main categories that you need to examine. Identify Who Your Competitors Are Before you can run an SEO competitive analysis, you need to understand who exactly your customers are. Many different SEO tools will have tools that will help you determine who the main competitors in your area are, but you might want to use your own knowledge and instincts as well to build out a full competitor list.