The core competency in digitalization is agility .

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Which aspects should the digitalization strategy take into account? Customer needs and market developments are significantly influenced and constantly changing by digitalization. A targeted digitalization strategy is based on these new circumstances and enables a rapid response to current trends.  Start-ups in particular are bursting with agile power. They react extremely quickly and flexibly, with a strong focus on the wishes of their customers - and that pays off. If you adapt this way of working and combine it with your existing qualities, you have fantastic chances of success in the digital world.


Customers, data, market – your digitalization strategy should definitely include these three aspects. The new customer The new digital possibilities also leave their mark on customers. Thanks to the Internet and the expansion of the digital Phone Number infrastructure, he has access to a wealth of information anytime and anywhere so that he can compare offers and purchase the perfect product for him. If a product does not meet the increasing demands of modern customers, it will gradually disappear from the market.





This customer behavior forces companies to completely adapt to the needs of their customers. To do this, it is helpful to create a new buyer persona whose needs and expectations are tailored to your internet-savvy target group. Data as the key to success “Big data” is the basis of every digitalization strategy. The term not only describes the huge amounts of data that constantly flow through the company, but also how it is managed and processed. A comprehensive analysis of various data sources provides valuable information for optimizing various processes along the value chain.