Google’s figurative trash can while finding

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Yes, you heard that right – cloning entire high-traffic websites! This practice, known as scraping, involved using automated scripts to copy all the content from a website, with intentions ranging from stealing content to completely replicating the victim’s site. It’s a prime example of black hat SEO tactics where the cloned sites would appear in search results instead of the original ones, exploiting Google’s ranking algorithms by sending fake organic traffic and modifying internal backlinks. This advanced form of content theft wasn’t just about plagiarism.

It was about manipulating search DB to Data results and siphoning off the web traffic and, by extension, the ad revenue and conversions from the original sites. It was a tactic that threw fairness and ethical considerations to the wind, leveraging the loopholes in search engine algorithms to gain a competitive advantage. New features, plus ones we loved and lost Seasoned SEOs will all remember (and shed a tear for) at least one tool or feature that has become no more than a relic. Equally, each will have a story about a new innovation or tactic that they’ve had to quickly comprehend.



Let’s continue our journey through the anecdotes and rifle through  interesting tidbits about current search attributes. Remember Orkut? Let’s take a nostalgic stroll down memory lane, back to the days of Orkut with Alpana Chand, a freelance SEO. Ah, Orkut. Remember it? It was one of the first of its kind, a social media platform even before the era of Facebook, named after its creator, Orkut Büyükkökten. Orkut was a hub of innovation and connection, especially popular in Brazil and India, offering unique features like customizing themes, having “crush lists,” and even rating your friends. Orkut - screenshot “I remember Orkut.