Although they had previously introduced

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SmartDrive Co., Ltd. provides cloud vehicle management services for corporations such as SmartDrive Fleet.another MA , there were issues with data management , and they felt a sense of crisis that ``if things continued as they were, it would be a hindrance to future business growth . '' Therefore, the MA transfer project started. We decided to switch to Marketo Engage because we were attracted to the ability to manage the necessary data on one platform , as well as its high scalability and ability to centrally manage data in combination with Salesforce . Currently, we are working to improve the efficiency of inside sales operations by linking with tools such as Slack ,


FORCAS, and BellFace . After implementing it, the biggest benefit I feel is that retention marketing allows me to detect when past leads are hot and approach them accurately . Since the company's service targets niche leads such as companies India WhatsApp Number Data that own company cars ,  digging up past leads is essential. As a result of repeated measures , the number of monthly customers has significantly increased. Collaboration between sales and inside sales has also been strengthened, allowing us to approach customers before the data loses its freshness .






The smart drive case study is explained in detail in the article below . Make BtoB marketing smooth with MA  We introduced why MA is effective in BtoB marketing , its background, and how to choose an MA . By utilizing MA in BtoB marketing , you will be able to increase business efficiency and productivity , and further expand its possibilities . Marketo Engage is a tool that provides personalized information to buyers in the online era , leading to purchases . If you are interested , please see the eBook below .What is personalization