|
Pay particular attention to the micro-copy you write on the CTA button. Don't limit yourself to the usual “ Send ” or “ Download ” or “ Register ” because these are boring, vague and inflated words. We are used to seeing them everywhere now. To lead the reader to conversion, your landing page text must be persuasive and attractive. Even in the CTA button! How to write a persuasive CTA? the button! Neither more nor less. And do it in a personal and direct way
(remember the “ you ” seen before). Landing Page Trust Indicators In Buy Bulk SMS Service order to get more conversions with your landing page you need to demonstrate to visitors that they can trust you and your company . If you've read Robert Cialdini's Weapons of Persuasion , you should already know this. To do this it is necessary to distribute " trust indicators " along the structure of the landing page. What are Trust Indicators? Landing-Page-Persuasive-trust-indicator-trustpilot-reviews-Facile-Web-Marketing-Nicola-Onida-SEO-

copywriter Typically they are statistical data or information for your benefit. Use them where you can: in the title, subtitle and body text. It is information that claims that your product or service is the only possible solution that solves people's problem. Testimonials . Sharing positive experiences from real customers is one of the most powerful indicators of trust. Signs of authority . Brands and logos, awards and certifications, recognition from authoritative websites, strengthen the visitor's perception.
|
|