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One of the reasons why companies

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It is about planning the roadmap that the company will take to design and promote the new line of business. Go To Market (gm) strategies facilitate the communication of the value proposition by structuring in detail the interaction that customers must have with the product to ensure a satisfactory experience from the first moment. To achieve this, as a marketing professional you must answer 4 key questions: Who is your buyer persona? What are the characteristics of your product that are relevant to your buyer persona? How are you going to promote the product to reach your buyer persona.

Where are you going to distribute the product? 4. Creation of the Phone Number List multi-brand positioning plan Now, if you carry out a horizontal or concentric diversification strategy, it is possible that your brands compete with each other. The solution is to create unique brand identities and differentiated promotional actions through multi-brand strategies . With this type of strategies you can serve various market niches at the same time. By clearly establishing the value that each product represents for different consumers, you ensure the brand positioning of each line of business. 5. Production of content to generate authority in new territories Content marketing is one of the most effective ways to attract public attention, stand out from your competitors, and build authority in your industry.





Through content production, companies can: open the way to venture into new territories; increase brand awareness ; promote consumer trust in a brand; boost lead generation . Benefits of implementing diversification strategies in your company Reduce risk in times of crisis One of the reasons why companies adopt diversification strategies is survival. And depending on a single spearhead puts you in an extremely vulnerable position if new competitors, consumers with more complex needs or unexpected contingencies appear on the playing field. In this sense, diversification strategies prevent you from overloading the weight of your company's economic solvency on a single pillar , as they build a robust structure that protects you in case one of these plummets.

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