So when we talk about solutions

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For companies we're going to approach them more strategically and have closer relationships with those same CEOs and their management team because we're solving their biggest problem.” In particular, this management decision by Salesforce is due to the competition in which the market leader mainly faces its competitor SAP, which also offers this service and thus enables its customers to grow more. Failure to follow suit here would result in severe losses in competition for Salesforce . In conclusion, this means that Salesforce uses the customer centricity approach in two ways .

On the one hand, by solving a crucial problem for its own customers (fragmented or scattered Special Data customer information) and thus offering real solutions for Salesforce customers. On the other hand, Salesforce is taking the opportunity to help its own customers be more successful by helping them take exactly this approach themselves. Breaking convention through customer focus: Lemonade “Insurance that doesn't suck” is the English-language claim of the US insurer Lemonade , one of the industry's key game changers, which has also wanted to turn the German insurance market upside down since August 2019.



Even the company name is quite unusual for an insurance company. But that's not the only thing that sets the company apart from its competitors . In this way, Lemonade has taken advantage of a major deficiency in the industry: many insurers rely on the way the industry has functioned so far and do not take the needs of their customers completely seriously. A good 81% of Lemonade's customers are between 25 and 44 years old and correspond exactly to the target group that the company wants to serve: young, tech-savvy, dissatisfied with previous services and open to new opportunities.