What channels are you going to use to distribute

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You should also do keyword research to see what search terms are used to look for information related to your industry, brand, products, or services. That can also help you narrow down what specific search terms to focus your content creation around to get the most hits. 5. Review Your Existing Content Even brand-new startups have some existing content. Whether it’s sales sheets, product descriptions, or your website pages, there is some existing content you can examine. Reviewing your existing content can help you find ideas and see what areas you’ve already covered. Looking over your existing content can also help you determine if there are any content quality issues you need to address.

Or a specific brand voice and style you want to continue using in upcoming content pieces. 6. Devise Your Strategy Once you’ve done the initial groundwork and planning for your content marketing, you can start to devise and build out your strategy. Start by looking at France Phone Number Data your content topics and pick out which you want to focus on first. You can then work on putting together a plan that creates content pieces that match your goals and targets the personas you want to bring into your startup through content marketing. 7. Plan Your Execution Steps Once you’ve got your strategy framework in place, it’s time to go through the specific steps you’ll need to take in order to execute your strategy. There are a few different considerations to take a look at, such as.



Channels and Resources  your content? Are you planning on utilizing social media, posting on other reputable sites, or optimizing your content for SEO? Think about the different types of channels and resources you can use for your content distribution. Content Marketing Sales Funnel Content marketing should pull in new audiences and move them through your sales funnel until they convert to a customer. Creating a smooth, seamless process to move customers through your funnel is an important part of building your audiences and gaining new customers. Content Production Schedule Your content needs to be on a production schedule. Without a well-planned schedule in place, you’re likely to fall behind in your content production and struggle to keep up.