Express urgency Use words that convey urgency

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As well as power words work, they can quickly lead you to the clickbait abyss. The following applies here: use it specifically and only as often as necessary. 6. Precise words Headings are not long-winded introductions. That's why the more precise, the better. This means: Call a spade a spade and never write “things”. Also delete all filler words. Precision also makes the headline easier to read or scan, because if you don't ramble, you get to the point. Precise headings 5 words – one statement: This social media checklist is great. 7. Well-known personalities “This is how you write headlines like.

Pippi Longstocking” – famous personalities automatically trigger associations India Car Owner Phone Number List and illustrate a headline. The person does not always have to be named; it can also be sufficient to use well-known sayings or quotes. 8. Arouse emotions You don't always have to attack your tear ducts; it's enough if the headline appeals emotionally to your target group. Of course, you have to know your potential readers. You can put emotions into a headline by writing about yourself (“Mine”), addressing your readers directly, or using quotes and emotional words. 9. Express urgency Use words that convey urgency, like “now,” to encourage your readers to click – right now.



Express urgency with headings Not in a few weeks, but now – start with inbound marketing! 10. Puns There has to be a little fun – yes and no. Puns can spice up headlines and keep readers glued to them. But to come back to David Ogilvy and his tips from “Confessions of an Advertising Man”: “ Some copywriters write tricky headlines—puns, literary allusions, and other obscurities. “This is a sin.” But well-crafted puns have one advantage: they attract attention. However, you should note the following points: Puns in headings shouldn't be too complicated. If they refer to something, it should be something the target group knows.