It also lets people skim an article and jump into the

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Have the term linked to a helpful guide they can easily get the information they need. Tip Create a spreadsheet that tracks your articles and target terms with a column that indicates whether youve linked from one relevant article to another. Its easy to lose track of what pieces are linking where and a spreadsheet goes a long way. Break up the copy for a better reading experience Nobody likes clicking a link only to find themselves facetoface with a wall of text.



Massive articles with no visuals or breaks in the copy will likely drive your audience away and quickly. This hurts your bounce rate and ultimately your chances of ranking. Heres an article we recently published about the YouTube algorithm. Content Laos Phone Number Data optimization  screenshot of a blog post Notice how the text is broken up by headers images and callouts Thats so our readers can get a break from reading.  parts that interest them the moAgain whether youre writing a new article or refreshing an old one make sure youre giving the reader breaks in the copy.




Images are a great way to keep an article flowing and they provide their own SEO benefits. You can also use bulleted lists numbered lists block quotes and more to keep the article flowing. Break up your text with bulleted lists images videos or even block quotes like this one. See how easy that is — John Shieldsmith Complete Hack Writer As an added bonus breaking up the copy simply makes your content more pleasant to read. Doublecheck search intent before writing Just because a keyword looks.