Don’t Be Afraid of White Space So,

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starters, do you really need to know what state and country they’re in? Sure, time zone differences are an issue you have to deal with during product demos, but at least make these fields drop-down menus if you have to have them. The same principle applies to the Title field. I understand that you’d probably want to demo your software to someone with the authority to make a purchasing decision, but this could be easily determined by the information in the Role in Company field.

This company offers enterprise-level cloud storage datacenter solutions. As such, it’s highly likely that a IT Numbers prospect’s “cloud interest” will be for these services. Why else would they be thinking about requesting a demo? This is a completely meaningless field that serves no purpose. Get rid of it. 2. now we know that you should ask for information from your prospects sparingly, we need to talk about how your form actually looks on your landing page. Even if you’re only asking for a little information, your landing page form still needs to be aesthetically pleasing. This means not cramming what few fields you do have right next to one another. Give your web form some room to breathe. It’ll make it less intimidating to the user, and will look nicer overall. Landing page forms too cramped Please don’t do this.





3. Spend Time Crafting the CTA The call to action is one of the most important parts of a landing page form. Without a strong CTA, your prospects may wonder why the hell they’re handing over all this personal information in the first place. A strong CTA, on the other hand, will reinforce their desire to get their hands on whatever you’re offering and make sure they cross the line and convert. Focus on the Benefits Creating a compelling CTA is about more than using persuasive language (though it definitely helps). Consider the benefits of your offer to the prospect.